Hanga

THE BRAND

Hanga is a luxury travel retail brand and digital platform that lets hotel guests curate exactly what's waiting for them on arrival - from their mini bar to their toiletries - rather than settling for generic, one-size-fits-all hotel stock. Built for the modern international traveler who values personal taste over convenience alone, Hanga captures that demand before they even land, delivered directly to their room.

THE BRIEF

The brief was to create a full brand and marketing identity from the ground up - logo system, colour palette, typography, visual direction, brand voice, app UI concepts, marketing collateral and social content strategy. Central to the positioning: Hanga isn't just about saving time - it's about choice, personalization, and getting exactly what you want, curated to your own preferences rather than whatever the hotel happens to stock.

SOLUTION

The brand balances modern travel technology with quiet, considered luxury - the kind of taste-driven credibility that doesn't need to shout. Deep navy provides a premium foundation, while turquoise introduces a distinctive and memorable accent. The hanger submark ties the brand name directly to its core function - curated, personal, ready and waiting. The visual direction and brand voice carry that same restraint throughout - considered rather than loud, built for discernment over hype, earning trust through genuine quality rather than manufactured buzz.

DELIVERABLES

Brand Identity - logo system, colour palette, typography, visual direction, brand voice
Digital & Marketing - app icon, app banner images, marketing collateral, social content, LinkedIn assets