OPAC

THE BRAND

OPAC is a premium eyewear brand inspired by the word opaque, focused on statement sunglasses. The collection creates a fashion-forward aesthetic, while the brand feels expressive with a strong culture-driven attitude. Three frames, three names - The Oval, The Noir, The Saint.

THE BRIEF

The brief called for eyewear brand identity centered on a case or sleeve, built to feel premium, fashion-forward, confident and modern.

SOLUTION

The brand world is built around one idea: silence as luxury. Deep oxblood, near-black and bone white carry that restraint throughout - packaging that feels considered before it's even opened. A magazine editorial placed OPAC in the world it belongs to, giving the brand cultural weight beyond the product itself.

DELIVERABLES

Brand Identity - wordmark logo, colour palette
Packaging & Collateral - packaging, hang tags, eyewear case
Editorial - magazine/editorial design