ASHWOOD

THE BRAND

Ashwood is a men's fragrance brand built around the scent of burning wood, cold mornings and open roads - not a celebrity scent, not a department store staple, but something raw and deliberate, made from natural materials like cedarwood, black pepper, vetiver, smoked birch and cold air.

THE BRIEF

The brief called for a full brand identity, fragrance bottle and packaging design, and a brand campaign poster, with keywords Dark, Raw, Masculine, Smoky - built for men aged 25-45 who are deliberate about what they put on their skin.

SOLUTION

The world is dark and textural - charcoal black, smoke grey and birch white set the cold, atmospheric tone, with a single deep ember tone used sparingly as the only warmth in an otherwise dark palette, appearing only on the bottle cap or a wax seal. The wordmark carries an angular A monogram, wide-tracked and confident, built to feel like it belongs to someone who goes outside, not someone chasing a department store shelf.

DELIVERABLES

Brand Identity - wordmark, angular A monogram, colour palette, typography
Packaging - fragrance bottle, packaging design
Campaign - brand campaign poster