IT consultancy serving professional services businesses. Built on expertise, delivered with a human approach.

The existing brand felt cluttered and generic - a busy logo that looked like every other IT company. The brief was to modernise it without losing the brand equity built up over time.

The refresh started with the foundations. A refined peak mark - two clean lines, two meanings. The outer representing the Summit, ambition and progress. The inner the technology layer that powers it all.

Teal over blue. Josefin Sans over generic sans serif. Familiar enough to trust, distinctive enough to remember.

Brand identity - logo redesign, typography, colour palette