A concept energy drink brand built for the Gen Z consumer who wants to feel good without compromising on how they look doing it. Three variants, three worlds, one cohesive brand.

The visual world built around dark, moody editorial photography - cinematic lifestyle shots, ingredient textures, and in the wild moments that placed the brand in the real world. The luce ✦ four point star as the brand mark throughout.

Packaging extended into a carrier box and mesh tote - the full brand ecosystem from can to unboxing.

Brand identity - logo, can design, packaging, carrier box, lifestyle photography direction.