THE BRAND

RADIANT is a botanical skincare serum brand built around the idea of glowing from within - clean, considered, and rooted in real botanical ingredients.

THE BRIEF

The brief called for a full brand identity for a botanical skincare serum brand, built around Vitamin C, Bakuchiol, Rosehip, Calendula, Green Tea and Sweet Orange.

SOLUTION

The identity centres on an amber-gold tinted dropper bottle, paired with a warm palette of Amber, Off-white and Gold hardware - echoing the botanical ingredients inside rather than clinical, sterile skincare conventions. The visual world extends into an editorial campaign built for lifestyle, unexpected moments, and true-to-brand imagery, all tied together under one considered, glow-led identity.

DELIVERABLES

Brand Identity - logo, submark, colour palette, typography
Packaging - bottle design, dieline, box
Campaign - editorial deck, lifestyle photography, billboard, video montage