Wren Apothecary

From packaging to the unboxing moment, every detail designed to feel as intentional as the products inside.

Herbal tea pouches, supplement jars, tincture bottles, a mailing gift box, tote bag and business cards - all rooted in the same considered identity.

The colour palette was drawn directly from nature - Deep Forest, Sage, Botanical Cream and Warm Tan. Nothing synthetic, nothing sharp. Every shade chosen to feel like it belongs on a herbalist's shelf, grounding the brand in slow living and plant-based ritual.

Rooted. Gentle. Purposeful.

Brand identity - packaging, product labels, mailing box, tote bag, business cards